Helping Local Businesses Find, Communicate, and Gather Their Highest Valued Customers through Social Media Channels 
ADVANCED RESTAURANT 
 BIRTHDAY CLUB
Attract new high-value customers. Significantly increase revenue. 
Get daily visibility and exposure. 
By: Thomas Jazdzewski
Restaurant Strategist
I know, I know what you could be thinking. "I know all about birthday clubs." But bear with me, this is really different and very successful in attracting new customers and adding additional revenue. 
Restaurant Birthday Clubs

Let's talk about birthday clubs.  Having a birthday club at your restaurant is by far one of the most beneficial revenue boosters you could ever create for your business. The most obvious reason to have a birthday club is that birthdays are popular & people love to dine out to celebrate their birthday with friends and family.   Birthdays are the most popular individual occasion to dine out. It’s also one of the most commonly overlooked marketing system many restaurant owners fail to incorporate to help grow their revenue.   In this short read, I will convey the importance of ‘why you need a birthday club’ at your restaurant and the revenue-boosting benefits you will experience by creating one.

5 REASONS TO HAVE A BIRTHDAY CLUB.
1) HIGHEST VALUE TRANSACTION CUSTOMER: according to the National Restaurant Association, an average birthday patron spends $78 per table.

2) GOODWILL: patrons who dine with you on their birthday bring goodwill & upbeat energy to your restaurant. It keeps your establishment happier!

3) GROUPS: birthday guests seldom dine alone on their birthday and often times they bring groups of friends and family to celebrate with them. The average birthday table is 3-4 people.

4) EASY TO IDENTIFY INTENT: more than 55% of all Americans eat out on their birthday and can be segmented by date.   Why not capitalize on what would be lost revenue?

5) REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple additional customers dine with you on a daily basis because they are choosing to celebrate their birthday at your restaurant instead of that of your competitor.
 
Sounds good doesn't it?
SO THIS IS HOW YOU WOULD NORMALLY CREATE AN INTERNAL BIRTHDAY CLUB:

STEP 1: CREATE THE COMPELLING OFFER:

It's important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied by a paying guest.

STEP 2: Design the Marketing Collateral

You will need to create marketing material to showcase your birthday club to existing guests, encouraging them to sign up for your club. This can be social media advertising, postcards you send in the mail, business-sized cards you provide to guests upon paying for a meal, or table tents with a call to action to join your birthday club.

STEP 3: AUTORESPONDER & WEBSITE

On the online and offline marketing marketing material, you will need a destination for the guest to visit to sign up for your birthday club. This can be a simple one-page website that is connected to an email autoresponder that captures the customer's information and automatically sends them their birthday offer around the time of their birthday.

STEP 4: SIGN UP FORM

You can also take more of a manual approach and provide sign up cards that capture all your customer's pertinent information, in which you would then manually enter this information into a spreadsheet or a database program such as excel or google spreadsheets.  You would then need to have someone in your organization manually schedule the follow-up and then they would follow through to make sure the scheduled guests were reminded and confirmed.  
Sounds a little complicated and very time consuming, huh?
HERE ARE SOME OF THE NEGATIVES OF HAVING A REGULAR BIRTHDAY CLUB:
Having an internal birthday club can have tremendous benefits for your business. 
However, as you can see, it requires a lot of additional responsibility:
• Constant oversite and management
• Dedicated and trained staff to properly manage your birthday club
• Routinely enter new signups into your database
• Sending follow-up reminders to new customers
• Tracking the responsiveness of your marketing, and
• Keeping your marketing material updated (which can get expensive)
Not having all these things properly managed, having a birthday club can quickly get out of control. This is why we highly recommend you choose us to create and manage an EXTERNAL BIRTHDAY CLUB.

SOCIAL MEDIA IS THE MOST EFFECTIVE WAY TO DRIVE NEW BUSINESS!
In addition to the tedious work it requires to run an INTERNAL Birthday Club, a common concern we hear from restaurant owners is the need to attract NEW CUSTOMERS and not just provide discounts and specials to existing customers who may already have intentions on celebrating their birthday at their restaurant.

Recently, we’ve been having great success with a new program called External Birthday Club Marketing. Our program helps local restaurants get more new customers on an ongoing basis. Our proprietary sofware  allows us to geographically target thousands of people on a daily basis whose birthday is within the next 7 days who live with-in a 8-10-mile radius of your restaurant! We then incentivize these customers to come to your restaurant to celebrate their special day instead of one of your competitors.  We have truly created a sustainable system that will produce high-value new customers on a daily basis for your restaurant.  
  
Since we are so confident in our approach, we practice exclusivity. Meaning, we only work with a limited number of restaurants per geographic area to maintain the effectiveness of our program.  (click here to see if your area is still available)

"We Drive The Highest Valued Customers To Your Restaurant... You Provide A Great Experience To Ensure They Want To Come Back. It's A Win-Win."

Our Advanced External Birthday Club is the most successful, hands-off, hassle-free way to increase your revenue and drive new customers into your restaurant daily. 

Click the 'LEARN MORE' button below to see how we target 1000’s of new birthday guests in your area every day.
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